Writing Winning Content for Business

by  Jacqueline Ballard 

Running a business means that you will be writing. All the time. It’s a new fact of life that every business is a writing business. Even if your business is a storefront in a small town, you’re advertising and making your presence known through content. Since the yellow pages disappeared (the original yellow pages made from paper), the best and fastest way to connect is through the written word in online content. Great content marketing strategies are built on great writing and by great writers who know what they’re doing.

How many times have you thought that running a business would be a whole lot easier if someone else could do all the writing? Business writing, web content, proofreading, blogging, article marketing, email communications, Facebook ads, keyword research, and forums are now the established underpinnings of any competitive company. 

But most people didn’t go into business to spend their day parked at the computer with five Word documents open and racing stripes on the Thesaurus. Even if writing was your preferred pastime, writing specifically for business requires well-crafted and engaging content. This level of writing calls for preplanning and organizing by a writer who not only knows what the writing goals are, but who also knows how to make those goals materialize. Through words.

Finding talented people who have the experience and the expertise to do that is not always easy. Which is so many companies are left asking…

Do you know of a company where we can hire writers to manage our content?

Why yes! Yes, we do...

Jaxballard.com Content Writing Services

Jaxballard.com is staffed with a team of (super) smart, savvy, and professional writers who have spent a lot of time in the proverbial trenches of article marketing, Adwords, SEO, web content, eBook editing, and blogging. They can help your company with all of the writing that today’s business market requires.

 The Nuts and Bolts of Content:

•  Integrated content strategy

•  Creating content that ranks

•  Using social media to promote and share

•  Harvesting emails as conversions

•  Seasonal content writing for quick conversions

•  Writing for SEO + Writing for audience engagement

Smart businesses like yours that need professional writing and great content marketing find them both at Jaxballard.com.

Our only job is to make you glad that you hired us…

And produce some really great content that you can be proud of.

If you’re not a professional writer, doesn’t it just make sense to hire a professional writer?

Find out more about how our writers can help your business meet the writing challenges of Internet marketing… or chat with us at Jaxballard.com and let us put together the words that you need to connect with your customers.

Winning Writing Strategies For Your Online Business

Old School Article Marketing

by Jacqueline Ballard

I began article writing many years ago when a friend came to me and asked me to help him develop content for his website. He is "old school." Though extremely well-versed in technology, he believes in sitting down to talk and taking the time to connect--without a phone or Facebook. He explained that he recently had a competitor to contend with, one that was eating into his Adwords budget and making an inferior product. He wanted to create content that would explain how his product differed from his competitor, and how both the quality and the customer service he offered were far superior.

We sat down one evening to troubleshoot and create solutions. As he spoke, he told me in detail about the long road that he had taken to create his product, build his brand, and learn the details and demographics of his customer base. When he guided me through the research and production process, the years of searching for the right materials and equipment, it was compelling.

I began to see the power in a great story.

His new business literally fell at his feet one day in the form of a flyer poking out from a stack of mail on the desk. He walked by, and down it cascaded onto the toe of his boot. He instantly made a connection to Cad/Cam design and began mapping out a revolutionary new product. The journey from idea to production was grueling. It involved not only tremendous outlays of cash, but also superhuman focus, and a tenacity worthy of the toughest bulldog.

The driving force behind his vision was the simple fact that people needed what he was making. New clients were willing to work with him, giving him to time perfect the design and patiently waiting on their product because they had such faith in what he was creating.

The near misses, the seven-day work weeks, and the sleepless nights resulted in a gorgeous product that only two companies in the world make--one being considerably better than the other. The stories that he has to share detail every step of the research and design process. It's reading those stories that builds credibility and respect from both prospective and present clients.

Let Us Help You Find Your Story

It’s that story that will sell people on your brand because they connect with what you went through to get to where you are; they understand what you’re offering and why you do it. The race to develop winning content hinges more upon presenting the story than slamming the reader with another glittering sales pitch. Keeping it relevant is about keeping it real. Article writing templates won't help tell a story, nor will article writing software. A good article writing service goes beyond the template to find out what's unique and compelling about your company and presents it in a way that engages your readers, keeps them on the page, and brings them back to find out more. To find your story, picture yourself sitting down over a cup of coffee with any regular client and tell them—share with them—what it took to get where you are. People will buy your product if they need it, but they’ll buy your product over a competitor’s if they feel like they know you. Develop your theme, build your content around it, and incorporate your golden words. That’s how a story builds credibility for your company and earns you the respect of your clients.

Jaxballard Article Marketing Management 

Article Marketing Best Practices

Imagine what the Internet would look like if all of the useless website blather, worthless marketing efforts, and never-clicked-on-long-tail-keywords were gone. Imagine what the Internet would look like if everyone subscribed to article marketing best practices? Doubtless, we would see a much leaner, cleaner, and user-friendly environment. If you’re spending your company’s money on cheap article writing, you’re contributing to the morass of worthless information, and probably getting no return on your investment.

Article marketing should:

• Be powerful, insightful, and engaging 
• Keep your readers on the page and educate them about your product or service
• Make them want to click on links and learn more

If your articles aren’t doing those three things, you’re paying to lose clients.

Great article writing that connects with your audience is neither quick nor easy. Experienced article writers begin with digging into the core values and beliefs of a company to establish who that company is and why they do what they do, mapping out the structure that will create a solid foundation from which to build intelligent and effective content. Connecting with core values is the heart and soul of article marketing. You connect with your clients when they come to your site because they respond to your products, your service, your vision, and your presentation.

Google is synonymous with customer education: people click (and you pay) so they can learn more about what they might want to purchase. Those low click through rates and page bounces from Analytics data tell you that the person who looked at your page did not connect with what they saw, and left. Article marketing is just one way of educating your readers before they ever get to your site. Before they click, and before those worthless clicks cost you money, let readers know what they’ll see when they finally get through your front door.

Educating your customers is about far more than selling them. Selling them comes at the end of the discussion and at the bottom of the page. First and foremost, your readers want to know who they are buying from. In a previous post, we discussed the importance of your story. The spin off from creating and presenting your story is the ‘why’ and the ‘how’ behind what you do. Companies, especially fast-paced start-up companies, often disregard this aspect entirely, relying instead on the fickle gods of Adwords, backlinks, and social media to drive more and more traffic to their site in the hopes that some of it will convert.

The Internet is a sea of nameless, faceless fly-by-night businesses. The easiest, most effective, and least used technique for breaking out of the pack and creating relationships is to reach out a proverbial hand and shake the hand of your customer. Smile, introduce yourself confidently, and show them around your store. Tell them how you got there, what you went through to build your company, and what’s important to you as your company moves forward. Before you ever sell your product or service, you have to sell why you do what you do. While people might get excited by a great video, a copious blog, and a responsive mobile interface, no one ever made a buying decision by comparing those elements of two competing companies.

At Jaxballard.com, we help you create your company's unique article writing template. We research your company and your competition, creating a platform of themes, ideas, and motifs unique to your company. Then we use to that template to help you create intelligent, informative, and engaging content that does the job it was meant to do.  Lastly, we dive into the data and the keywords to find the ones that will pull in your customers. When they find you, you'll be prepared to meet them with the best that you have...

And a firm handshake

Jaxballard.com Article Marketing Management

Jaxballard.com Article Marketing Managemen