Article Marketing Best Practices

Imagine what the Internet would look like if all of the useless website blather, worthless marketing efforts, and never-clicked-on-long-tail-keywords were gone. Imagine what the Internet would look like if everyone subscribed to article marketing best practices? Doubtless, we would see a much leaner, cleaner, and user-friendly environment. If you’re spending your company’s money on cheap article writing, you’re contributing to the morass of worthless information, and probably getting no return on your investment.

Article marketing should:

• Be powerful, insightful, and engaging 
• Keep your readers on the page and educate them about your product or service
• Make them want to click on links and learn more

If your articles aren’t doing those three things, you’re paying to lose clients.

Great article writing that connects with your audience is neither quick nor easy. Experienced article writers begin with digging into the core values and beliefs of a company to establish who that company is and why they do what they do, mapping out the structure that will create a solid foundation from which to build intelligent and effective content. Connecting with core values is the heart and soul of article marketing. You connect with your clients when they come to your site because they respond to your products, your service, your vision, and your presentation.

Google is synonymous with customer education: people click (and you pay) so they can learn more about what they might want to purchase. Those low click through rates and page bounces from Analytics data tell you that the person who looked at your page did not connect with what they saw, and left. Article marketing is just one way of educating your readers before they ever get to your site. Before they click, and before those worthless clicks cost you money, let readers know what they’ll see when they finally get through your front door.

Educating your customers is about far more than selling them. Selling them comes at the end of the discussion and at the bottom of the page. First and foremost, your readers want to know who they are buying from. In a previous post, we discussed the importance of your story. The spin off from creating and presenting your story is the ‘why’ and the ‘how’ behind what you do. Companies, especially fast-paced start-up companies, often disregard this aspect entirely, relying instead on the fickle gods of Adwords, backlinks, and social media to drive more and more traffic to their site in the hopes that some of it will convert.

The Internet is a sea of nameless, faceless fly-by-night businesses. The easiest, most effective, and least used technique for breaking out of the pack and creating relationships is to reach out a proverbial hand and shake the hand of your customer. Smile, introduce yourself confidently, and show them around your store. Tell them how you got there, what you went through to build your company, and what’s important to you as your company moves forward. Before you ever sell your product or service, you have to sell why you do what you do. While people might get excited by a great video, a copious blog, and a responsive mobile interface, no one ever made a buying decision by comparing those elements of two competing companies.

At Jaxballard.com, we help you create your company's unique article writing template. We research your company and your competition, creating a platform of themes, ideas, and motifs unique to your company. Then we use to that template to help you create intelligent, informative, and engaging content that does the job it was meant to do.  Lastly, we dive into the data and the keywords to find the ones that will pull in your customers. When they find you, you'll be prepared to meet them with the best that you have...

And a firm handshake

Jaxballard.com Article Marketing Management

Jaxballard.com Article Marketing Managemen